May 8, 2010
Albuquerque NM
How movies sell smoking. How to help them quit.

The 2009 Fame & Shame Awards

On May 8, 2009, more than 350 New Mexico teens attended the 5th annual Fame & Shame Awards at the historic KiMo Theatre in downtown Albuquerque. 

Co-sponsored by New Mexico Voices for Children and the Media Literacy Project, the event is a mock “Oscars” ceremony, designed to expose the tobacco industry’s influence in Hollywood, and to point out how popular actors and movies encourage young people to start smoking. 

Youth presenters handed out “Shamie Awards” to actors, actresses, directors and producers who glamorize smoking in youth-rated G, PG and PG-13 movies.

Throughout the evening, New Mexico youth portrayed the Hollywood stars, delivering tongue-in-cheek acceptance speeches to a chorus of boos from the audience. 

> press release

The 2009 "Shamie" Nominees

All nominations for the Shamie Awards are from youth-rated
(G, PG and PG-13) movies released in 2008.


Actress Who Glamorizes
Smoking the Most
Actor Who Glamorizes
Smoking the Most

Teen Movie That Glamorizes
Smoking the Most

Oscar-Nominated Film That Glamorizes Smoking Most

Comic Book Superhero Movie That Glamorizes
Smoking the Most

Movie Studio That Glamorizes
Smoking the Most

 

KiMo Theatre marquee

limo

Youth Kicking Tobacco’s Butt Advocate of the Year Awards
This is the “fame” part of the Fame & Shame Awards.  The evening’s festivities culminated with the announcement of the annual “Youth Kicking Tobacco’s Butt Advocate of the Year Awards,” awarded to five middle and high school students from Clayton, Valencia County, Socorro and Hatch. The young people were recognized for their initiatives in youth advocacy, and for demonstrating creative thinking, problem solving, the ability to communicate effectively, and leadership in mobilizing and involving peers as anti-tobacco advocates.
First place
High School
Other Nominees
Second place
High School
Third place
High School
 
First place
Middle School

Kyle Lease
Tucumcari
Second Place
Middle School


Talk Back to Big Tobacco! Script & Storyboard Contest
The ceremonies also featured the debut screenings of the eight winning entries in the
Talk Back to Big Tobacco!
Script and Storyboard Contest
.

Sponsored by the Media Literacy Project, the annual contest invites New Mexico youth to write radio scripts and/or television storyboards for 30-second commercials aimed at preventing teen tobacco use. 

Each of the eight winning entries received a $500 prize. The winning writers and producers attended the premiere.

The radio scripts were produced at KUNM radio (89.9-FM) while the storyboards were turned into television spots at Albuquerque Community Access Channel 27.

> Watch and listen to the winning entries