- Almost half of the youth-rated (G, PG and PG-13) movies released in 2009 include smoking.

- For decades, tobacco companies secretly paid Hollywood studios, producers, directors and stars to include smoking in their movies.

- Recent research proves that exposure to on-screen smoking is the primary cause of youth smoking.

The Fame & Shame Awards are part of
the growing international campaign for
Smoke Free Movies.

The campaign has four goals:

1. Rate new smoking movies "R".
Any film that shows or implies tobacco should be rated "R." The only exceptions should be when the presentation of tobacco clearly and unambiguously reflects the dangers and consequences of tobacco use or is necessary to represent the smoking of a real historical figure.

2. Certify no pay-offs.
The producers should post a certificate in the closing credits declaring that nobody on the production received anything of value (cash money, free cigarettes or other gifts, free publicity, interest-free loans or anything else) from anyone in exchange for using or displaying tobacco.

3. Require strong anti-smoking ads.
Studios and theaters should run a proven-effective anti-smoking ad (not produced by a tobacco company) to run before any film with any tobacco presence, in any distribution channel, regardless of its MPAA rating.

4. Stop identifying tobacco brands.
There should be no tobacco brand identification nor the presence of tobacco brand imagery (such as billboards) in the background of any movie scene.